The Founder and President of my company is uveiling a new product today. He's been working on developing this product for quite some time, and is incredibly enthusiastic about its potential.
This product will require a "seed" database of opinions, prior to its public release. He has called a series of meetings, in which he hopes to motivate us employees, and encourage us to seed the database and stay actively involved with the product as it enters the world.
This product is about as far outside our core business as it's possible to get.
So on the one hand, I'm extremely dubious about the value of spending company resources, including my time and energy on promoting it.
But on the other hand, it'll be bad news for my company if it fails. Can I really justify not doing what I can to make this idea work, even if I'm not convinced of its merit?